Health Care & Pharma Webinar: Applying Current FDA Guidelines to Social Media Marketing

Healthcare and social media are evolving at a rapid pace and changing the landscape forever for physician treatment practices and patient care.

How will social media evolve in the coming years? What promise do social media hold for the betterment of our healthcare system? What role should pharmaceutical companies play in the patient and physician dialogue? These questions will be the focus of the first in a series of WOMMA sponsored healthcare webinars. Our first session will feature three guest speakers each with a unique perspective on the social media environment today.

Gina Ashe, CMO of Sermo will speak about how social media are changing the physician treatment world.

Elizabeth Browning, founder of BeWell.com will speak about the patient perspective and how social media in health and wellness are evolving to bring the patient and physician together in a more frequent and higher-value dialogue.

Finally, John Serio, partner in Seyfarth Shaw LLP, and a regulatory expert in the evolving social media space, will talk about how pharmaceutical companies should and can navigate dialogue with patients and physicians online and stay out of “harm’s way with FDA.

The panel will be moderated by Ann Moravick, former EVP of Ketchum and current founder and president of Rx4Good, a corporate social responsibility service that matches healthcare companies with evidence-based healthcare causes that are making a difference in healthcare.

REGISTER HERE!

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